Posts Tagged ‘weddings’
Why There’s a Wedding Magazine On My Desk
December 6th, 2007 Posted 3:41 pm
No, I’m not getting married. But I was in WH Smith’s looking at the women’s magazines section because that’s where they, in a rather sexist manner, put all the home magazines (and I like the Christmas specials in those things), when I happened to glimpse a wedding magazine unlike any wedding magazine I had ever seen or heard of before:
It’s a wedding magazine for people who live alternative lifestyles, it’s issue one and it’s beautiful. The catchline is ‘weddings without walls’ and the Editor’s welcome says (snipped lots), “We think a wedding is a uniquely personal affair…Why conform to a stereotype…This is a new era.” This issue has features on eco-concious, green weddings and another on medieval weddings but what really gives you an idea of the magazine is its very first article: ‘Bringing Sex to the City’. It’s effectively an advertorial for a ‘female-friendly erotic shop’ and it does seem an interesting choice of piece to open with.
After that we get some wedding fashion pages like you’ve never seen before. A couple of outfits look like something Nicole Kidman would have worn in Moulin Rouge, there’s a fairytale dress with a rather Lord of the Rings feel to it, a ’21st Century Kilt’ (modelled by a yummy bloke), corsets, Burlesque-esque underwear and what I think is a rubber (or possibly vinyl) hobble dress.
There’s an advert for Jed (who I met at the Birmingham Fetish Fair in June, gorgeous pinstripe clothing) and on the opposite side of the page, one for VIP Bentleys Ltd. There are even pictures of ‘normal’ wedding dresses at internals through the mag and I get the feeling that they really mean what they said about not stereotyping and that includes not stereotyping the wedding wishes of their own target market.
Will I be buying it again? Depends how freaked the boyfriend is when he sees a wedding magazine on my desk. But I’d like to. There’s gorgeous stuff in here that’s not just for people who are getting married (or having civil unions – it’s for people, not women) and I’ve just seen some shoes I want…